Agenda
Tuesday, November 29, 2016
7:30 a.m.
Registration & Continental Breakfast
8:30 a.m.
Opening Remarks
Welcome Address
Honourable Dominic LeBlanc, Minister of Fisheries, Oceans and the Canadian Coast Guard
Securing a Future for Responsible & Sustainable Aquaculture in Canada
Ruth Salmon, Executive Director, CAIA
9:15 a.m.
Opening Keynote
Winning in advantaged sectors -- Canada and Aquaculture
Andrew Pickersgill, Senior Partner, McKinsey & Company
10:00 a.m.
Refreshment Break Sponsored By:
10:30 a.m.
Panel Presentation
Science and Sustainability: Industry Success Stories
Salmon – BC
Salmon – Atlantic Canada
Shellfish – PEI
11:30 a.m.
US Fresh Seafood Successes, Challenges and Opportunities
Matt Lally, Manager, Analytics & Insights, Neilson Perishables Group
12:00 p.m.
Luncheon Keynote
Emotional Marketing: How To Make People Care
Terry O'Reilly, Marketer, Author, Radio Host
Luncheon Sponsored By:
1:30 p.m.
Panel Presentation
Achieving Public Trust in Food
Embracing Transparency: what Canadians think about our food system and potential paths forward
David Smith, Development Lead, Canadian Centre for Food Integrity
Embracing Transparency: Lessons Learned (the hard way)
Rory McAlpine, Senior Vice President, Government and Industry Relations, Maple Leaf Foods
2:30 p.m.
Increasing Domestic Consumption of Canadian Fish and Seafood
Dawn Snyder, Procurement Manager - Meat and Seafood, Sobeys Inc.
3:15 p.m.
Refreshment Break Sponsored By:
3:30 p.m.
Panel Presentation
Social Media Feeding Frenzy: Influencer Marketing in the Food Industry
Heather Travis, Social Media & Communications Strategist
Melissa Hartfiel, Managing Director, Food Bloggers of Canada Inc.
4:30 p.m.
Closing Remarks
Ruth Salmon, Executive Director, CAIA