Tuesday, November 29, 2016

7:30 a.m.

Registration & Continental Breakfast

8:30 a.m.

Opening Remarks

Welcome Address
Honourable Dominic LeBlanc, Minister of Fisheries, Oceans and the Canadian Coast Guard

Securing a Future for Responsible & Sustainable Aquaculture in Canada
Ruth Salmon, Executive Director, CAIA

9:15 a.m.

Opening Keynote

Winning in advantaged sectors -- Canada and Aquaculture
Andrew Pickersgill, Senior Partner, McKinsey & Company

10:00 a.m.

Refreshment Break Sponsored By:


10:30 a.m.

Panel Presentation

Science and Sustainability: Industry Success Stories

Salmon – BC
Salmon – Atlantic Canada
Shellfish – PEI

11:30 a.m.

US Fresh Seafood Successes, Challenges and Opportunities
Matt Lally, Manager, Analytics & Insights, Neilson Perishables Group

12:00 p.m.

Luncheon Keynote

Emotional Marketing: How To Make People Care
Terry O'Reilly, Marketer, Author, Radio Host

Luncheon Sponsored By:


1:30 p.m.

Panel Presentation

Achieving Public Trust in Food

Embracing Transparency: what Canadians think about our food system and potential paths forward
David Smith, Development Lead, Canadian Centre for Food Integrity

Embracing Transparency: Lessons Learned (the hard way)
Rory McAlpine, Senior Vice President, Government and Industry Relations, Maple Leaf Foods

2:30 p.m.

Increasing Domestic Consumption of Canadian Fish and Seafood
Dawn Snyder, Procurement Manager - Meat and Seafood, Sobeys Inc.

3:15 p.m.

Refreshment Break Sponsored By:


3:30 p.m.

Panel Presentation

Social Media Feeding Frenzy: Influencer Marketing in the Food Industry

Heather Travis, Social Media & Communications Strategist
Melissa Hartfiel, Managing Director, Food Bloggers of Canada Inc.

4:30 p.m.

Closing Remarks

Ruth Salmon, Executive Director, CAIA

5:30 – 7:30 p.m.

Tabled in the House! A Taste of Fresh, Farmed Canadian Seafood

Canadian Farmed Seafood Reception